A social engineering attack that attempts to collect information from victims. Phishing attacks can take place over e-mail, text messages, through social networks or via smart phone apps. The goal of a phishing attack may be to learn logon credentials, credit card information, system configuration details or other company, network, computer or personal identity information. Phishing attacks are often successful because they mimic legitimate communications from trusted entities or groups such as false emails from a bank or a retail website.