A form of social engineering attack that is targeted to victims who have an existing digital relationship with an online entity such as a bank or retail website. A spear phishing message is often an e-mail although there are also text message and VoIP spear phishing attacks as well, which looks exactly like a legitimate communication from a trusted entity. The attack tricks the victim into clicking on a hyperlink to visit a company website only to be re-directed to a false version of the website operated by attackers. The false website will often look and operate similarly to the legitimate site and focus on having the victim provide their logon credentials and potentially other personal identity information such as answers to their security questions, an account number, their social security number, mailing address, email address and/or phone number. The goal of a spear phishing attack is to steal identity information for the purpose of account takeover or identity theft.